Skills we're looking for
360° digital marketing strategiesSEOAEO & GEOSocial media strategiesContent MarketingPPC campaignsGoogle AdsMeta AdsLinkedIn AdsDigital PR and brand visibilityAEOGEOSMMGA4
About the role
Job Title: Senior Digital Marketing Manager
Experience: 10+ Years
Location: Noida, Sector 62
Work Mode: On-site
Job Overview:
We are looking for an experienced Digital Marketing Manager with strong 360° digital marketing expertise to develop, manage, and execute integrated marketing strategies for domestic and international clients. The ideal candidate should have hands-on experience in SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, analytics, and AI-powered marketing.
Key Responsibilities:
* Develop and execute comprehensive 360° digital marketing strategies for domestic and international clients.
* Plan and manage SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), including keyword research, on-page and off-page SEO, technical SEO, search intent, and AI-search visibility.
* Develop and manage social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
* Oversee content marketing activities, including blogs, website content, reels, short-form videos, and creative campaigns.
* Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
* Develop digital PR strategies to improve brand awareness, online visibility, and audience engagement.
* Manage email marketing, lead generation, and marketing automation activities.
* Use AI tools for content creation, research, SEO, competitor analysis, campaign planning, automation, and performance reporting.
* Work with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, Copilot, and other emerging marketing technologies.
* Monitor and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, and other analytics platforms.
* Conduct competitor analysis, market research, and identify new digital marketing opportunities.
* Lead, mentor, and manage the digital marketing team while coordinating with content, design, SEO, and development teams.
* Handle client communication, strategy presentations, performance reports, and campaign review meetings.
Required Skills and Qualifications:
* 8+ years of experience in digital marketing, preferably within a marketing or digital marketing agency.
* Experience managing domestic and international clients.
* Strong hands-on knowledge of SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, and analytics.
* Practical experience using AI tools for digital marketing, research, content creation, and campaign optimization.
* Strong working knowledge of GA4, Google Search Console, Google Ads, and Meta Ads Manager.
* Excellent analytical, communication, presentation, and client-management skills.
* Proven experience in team leadership, campaign execution, and performance management.
* Ability to stay updated with AI developments, search trends, digital platforms, and emerging marketing technologies.
* Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Preferred Candidate Profile:
* Digital marketing agency experience.
* Experience handling international clients.
* Strong expertise in AI-powered marketing, SEO, AEO, and GEO.
* Proven team management and leadership experience.
Experience: 10+ Years
Location: Noida, Sector 62
Work Mode: On-site
Job Overview:
We are looking for an experienced Digital Marketing Manager with strong 360° digital marketing expertise to develop, manage, and execute integrated marketing strategies for domestic and international clients. The ideal candidate should have hands-on experience in SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, analytics, and AI-powered marketing.
Key Responsibilities:
* Develop and execute comprehensive 360° digital marketing strategies for domestic and international clients.
* Plan and manage SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), including keyword research, on-page and off-page SEO, technical SEO, search intent, and AI-search visibility.
* Develop and manage social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
* Oversee content marketing activities, including blogs, website content, reels, short-form videos, and creative campaigns.
* Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
* Develop digital PR strategies to improve brand awareness, online visibility, and audience engagement.
* Manage email marketing, lead generation, and marketing automation activities.
* Use AI tools for content creation, research, SEO, competitor analysis, campaign planning, automation, and performance reporting.
* Work with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, Copilot, and other emerging marketing technologies.
* Monitor and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, and other analytics platforms.
* Conduct competitor analysis, market research, and identify new digital marketing opportunities.
* Lead, mentor, and manage the digital marketing team while coordinating with content, design, SEO, and development teams.
* Handle client communication, strategy presentations, performance reports, and campaign review meetings.
Required Skills and Qualifications:
* 8+ years of experience in digital marketing, preferably within a marketing or digital marketing agency.
* Experience managing domestic and international clients.
* Strong hands-on knowledge of SEO, AEO, GEO, social media marketing, PPC, content marketing, digital PR, email marketing, and analytics.
* Practical experience using AI tools for digital marketing, research, content creation, and campaign optimization.
* Strong working knowledge of GA4, Google Search Console, Google Ads, and Meta Ads Manager.
* Excellent analytical, communication, presentation, and client-management skills.
* Proven experience in team leadership, campaign execution, and performance management.
* Ability to stay updated with AI developments, search trends, digital platforms, and emerging marketing technologies.
* Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Preferred Candidate Profile:
* Digital marketing agency experience.
* Experience handling international clients.
* Strong expertise in AI-powered marketing, SEO, AEO, and GEO.
* Proven team management and leadership experience.